At the shop "di prima LICITRA" which is filled with the display of various genres of goods, the owner has selected them carefully, to fulfill the desire to have something that makes one happy, to feel a subtle joy, and to make every day's life delighted. The eagerness in delighting every day's mood can even be seen from every product's "color". Even with the same color, when you integrate it in life, it will still shine without standing out too much. Everything here is selected likewise. You should be able to find the essence of creating the scenes of living here.